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"I've been thinkin' a lot today... Oh, I think I'll write a screenplay...
Oh, I think I'll take it to LA... Oh, I think I'll get it done yesterday!"
# - Ben Folds
I’ve
worked for ITV for almost 4 years now and every so often an opportunity
for some creative writing within the day job comes up - one such recent chance
was the "Big Think", run internally by ITV across the whole company,
searching for new programme ideas for the future...
It was all
launched at an event in early May at the BFI Southbank in London. I’d personally wanted to see inside the
British Film Institute headquarters for years so after getting through the
initial application process and selected to go to this first Big Think event
was really exciting. While it didn’t
have the glitz and glam of the Oscars, it had its fair share of celebs and
entertaining moments. The event was
hosted by Philip Schofield (a childhood hero of mine from a morning kids show
called “Going Live” here in the UK), and a packed auditorium of about 400
colleagues were introduced to a range of speakers who were all “creatives” by
nature and in their day jobs too...
Among the gathered guests was the creator of Moshi Monsters, Michael Acton Smith who told us how he developed his brand and how his ‘franchise’ was born. There was also Sam Hoyle, one of the team of scriptwriters who created the hit ITV show of 2013 Broadchurch who discussed the twists and turns of a modern ‘Whodunnit’ series which needs to keep viewers guessing. We heard from the CEO of media phenomenon Buzzfeed, Jonah Peretti, who expounded about the human need for “lists” (and in a way summed up the blogging generation quite nicely). And we also heard from the creator of Breaking Bad, Vince Gilligan (once a scriptwriter on the amazing X-Files!) who gave us insights into how his ‘little-known show’ broke out and became the behemoth it’s become today (with a spin-off in the works now too).
The whole
idea of this initial round of ITV’s Big Think was to inspire its employees who
were creatively-inclined to ‘think big’ by hearing from creatives who work
outside of the business (so perhaps it was also an attempt to make us also “think
outside of the ITV box”). The day left
me buzzing with ideas and generally on a high, having got the chance to not
only hear from these speakers but also mingle and chat with other colleagues
from areas of the business I hadn’t even heard off, but who all had one thing
in common – the urge to do something different, and do something creative...
So the
next stage of the “Big Think” is in June where we can apply (as indeed I have)
to hear from ‘creatives’ inside (rather than outside) our company itself (programme
producers, schedulers and commissioners) and get an idea of the kinds of things
that ITV is looking for in the next 3 years in terms of new broadcasting. Then
the final stage of the year is to apply to meet a commissioner in your chosen
category (reality TV, drama, entertainment or documentary) and actually have a
pitching session (gah!) – that’s something I’d love to think I’d have the
courage to have a go at too, and I guess I’ll never succeed unless I try, so I
think I’m going to give it a shot. Being
a creative writer, my category is clear – drama – and my scriptwriting skills
will need to be honed a little as I prep and practice the pitch package, but I’ll
bring an update by the end of the year here on the blog on how it’s all gone.
I’ve said this before but it’s really inspiring working in a
creative industry (even if sometimes the day job, like any, can get monotonous)
but when events like the Big Think come along, it makes the boring days or the
long hours you sometimes put in all worth it.
So as I perfect my pitch for September, I’ll happily keep on being
creative in the day job with the editing duties on the brilliant Signed Stories,
on which although I’m not actually creating the original stories for (yet), as
an editor (as I talked about in the embedded section at the beginning of this
post) the thing I enjoy most (while developing my editing skills) is that I’m
able to bring my storytelling sensibilities to the fore and enhance the
narrative experience with small touches here and there... I’ll end this post with a quote which I stumbled
onto recently, listening to a fantastic podcast called “Star Wars Oxygen” (a show which I’d highly recommend!) – and I guess it deals with the
overall storytelling ‘package’ that a “broadcast story” like a film or TV show presents
to its audience, so struck a chord with myself as an editor and also as I
develop my ideas for the Big Think later in the year...
"Editing is the choice of the images,
their succession and their duration.
An editor's dealing with time
which is more of a concern in the musical arts.
Only film and music require
that an audience comprehend details
of a work of art over a given period of
time."
(Paul Hersch, editor on "the Empire Strikes
Back”)
(The ITV Signed Stories app is available on iTunes for download!)
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